Wisnaes.com - Visual communication

I have followed Avid Technology and their products for some years. And sometimes I wonder where some of the people that used to be central in the company are now. After some searches I found an article in Boston Business Journal that was quite enlightening.

It seems like some of the former executives and middle management of Avid still keep in touch and meet regularly. The article have some interesting comments on the development of Avid and where some of the people are today.

Put the radiostation in your pocket. Or at least the programme. Listen to the radioprogramme when you want. A radiostation for each of us. By anyone of us. There are noe ends to the smart ways to describe podcasting. But to make it simple - it is all about a new systematical and automated way of distributing an audiofile. Or blogging with audio instead of writing.

The term podcasting was as far as I know coined by Adam Curry, a former VJ at MTV. He started to record his ramblings and send them out as attachments to RSS2.0 feeds. His podcast is called  Adam Currys Daily Cource Code, and at iPodder.org you will find a lot about the podcast "reader" he made. There you will find a good explanation of the history behind podcasting. You could also take a look at what Wikipedia has to say about it. The idea is that the software running on your computer will download the programme and you put it on your iPod or any other player that can play the file. Then you listen to it whenever you have time. Out jogging or on the train to work.

There are still not as many podcasts as there are blogs on the net. But the number is really growing. Just take a look at  Podcast.net . And this is where I stumbled upon one of the new podcasts in my list. Avid Technology!

Avids podcast started in August and has so far produced 2 issues, but hopefully more will come. The podcast is hosted by J.C. Bouvier, Avid Marketing Programs Project Manager and contains interviews and news about different Avid products. No big surprises, but well worth to listen to  . You find the link to their page in the sidebar on this page.